The perfect domain name: your digital ID on the internet
A good domain name is like your digital business card – it’s often the first thing potential visitors see when they come across your site. At easyname, we help you find and register the perfect name for your online project.
Does having the keyword in the name still count?
Domain names containing terms such as ‘car’ or ‘property’ remain popular. The idea behind this is that if your name includes your most important search term, you’ll be found more easily. This approach worked many years ago – but it no longer works in the same way today.
Let’s take a fictional domain as an example: autokaufenverkaufen.tld. At first glance, it seems logical – all the key terms are in there. In practice, however, it has several drawbacks. It’s long, hard to remember, difficult to give over the phone – and it sounds generic. Search engines no longer rank websites based on the domain name, but on the content of the website itself. What counts for your ranking is whether your content answers your visitors’ questions – not which words appear in your web address.
What really makes a name strong
What really matters instead is a name that’s easy to remember. Short, easy to pronounce, and distinctive. A name that someone can still type correctly after a conversation. And one that will still suit you in five years’ time, when your range of services has expanded. Anyone who’s just in the ‘car buying’ business today might be selling motorbikes tomorrow – a domain name that’s too narrow will then get in the way.
A strong domain name is therefore not a search engine trick, but a branding decision. It bears your name, not your keyword.