Further information about the .mobi domain
The .mobi Domain - Your Gateway to the Mobile World
The .mobi domain extension was specifically created for the mobile internet. It's your ticket to reaching users who browse primarily on smartphones and tablets. With mobile traffic dominating the web, a .mobi domain shows that you're serious about mobile optimization.
What makes .mobi special?
The .mobi extension stands for "mobile" and was launched in 2005 as the first domain extension designed exclusively for mobile-optimized websites. It signals to visitors that your site is built with mobile users in mind.
- Mobile-first approach: Shows commitment to mobile users
- Clear brand message: Instantly communicates mobile focus
- Technical standards: Encourages mobile-friendly web development
- Global recognition: Understood worldwide as mobile-oriented
Who should use a .mobi domain?
The .mobi extension is perfect for businesses and projects that prioritize mobile experiences:
- Mobile app developers: Perfect for app landing pages and marketing sites
- E-commerce stores: Ideal for mobile shopping experiences
- Local businesses: Great for location-based services and mobile bookings
- News and media: Excellent for mobile news consumption
- Gaming companies: Perfect for mobile game promotion
- Social media platforms: Ideal for mobile-first social networks
Key benefits of .mobi domains
Technical advantages
- Mobile optimization guidelines: Encourages best practices for mobile web development
- Faster loading: Optimized for mobile connection speeds
- Better user experience: Designed for touch interfaces and small screens
- SEO benefits: Mobile-friendly sites rank better in search results
Business benefits
- Clear positioning: Immediately shows mobile focus to customers
- Brand differentiation: Stand out from traditional .com websites
- Target audience: Directly appeal to mobile users
- Future-proof: Prepared for mobile-first internet trends
Perfect use cases for .mobi
Mobile applications
Create dedicated landing pages for your mobile apps with clear download links and feature presentations.
Location-based services
Perfect for restaurants, shops, or services that customers find on their mobile devices while on the go.
Mobile commerce
Build optimized shopping experiences designed specifically for mobile purchases.
News and content sites
Deliver fast-loading, mobile-optimized content for readers on smartphones and tablets.
Registration requirements
Registering a .mobi domain is straightforward with minimal requirements:
- Open registration: Available to anyone worldwide
- No restrictions: No specific business requirements
- Mobile guidelines: Recommended but not mandatory to follow mobile best practices
- Standard length: 3-63 characters allowed
Pricing and availability
The .mobi domain extension offers competitive pricing for mobile-focused websites:
- Registration period: 1-10 years available
- Renewal: Same price as registration
- Transfer: Easy transfer from other registrars
- Good availability: Many short and memorable names still available
Technical considerations
Mobile optimization tips
- Responsive design: Ensure your site works on all screen sizes
- Fast loading: Optimize images and minimize code
- Touch-friendly: Make buttons and links easy to tap
- Simple navigation: Keep menus clear and accessible
SEO for mobile
- Mobile-first indexing: Google prioritizes mobile-optimized sites
- Page speed: Fast loading times improve rankings
- Local SEO: Perfect for location-based searches
- User experience: Better mobile UX leads to better rankings
Is .mobi right for you?
Choose .mobi if you:
- Target mobile users: Your primary audience uses smartphones and tablets
- Offer mobile services: Apps, mobile commerce, or location-based services
- Want to stand out: Differentiate from traditional domain extensions
- Focus on mobile UX: Prioritize mobile user experience
- Plan mobile-first: Build with mobile users as your primary focus
Get started with .mobi
Ready to enter the mobile-first world? Here's how to get your .mobi domain:
- Check availability: Search for your desired .mobi domain name
- Register quickly: Good mobile domain names are in demand
- Plan your mobile site: Design with mobile users in mind
- Optimize for speed: Ensure fast loading on mobile connections
- Launch and promote: Start reaching your mobile audience
The .mobi domain extension is your opportunity to show that you understand the mobile-first world. Whether you're launching a mobile app, creating a mobile-optimized business site, or targeting smartphone users, .mobi makes your mobile focus clear from the very first impression.
