The new Berlin-related domain should be of particular interest to retailers, craft businesses, hotels, doctors and other service providers based in the German capital. The TLD makes it easy to see in which city your own products or services can be purchased, with the new domain addressing the growing affinity of many citizens and potential buyers. The same applies, of course, to clubs or individuals who feel close to Berlin or who wish to make a regional offer on the internet after purchasing a corresponding TLD.
It is also worthwhile for all-German and international companies to register a .berlin domain and to tailor their own website to the population of the German capital. For example, a large company may have a large number of branches that are presented regionally with a Berlin TLD, thus creating greater proximity and growing trust. If the local or international company markets the same products or services nationwide, the classic .de domain is the better choice, although of course the parallel registration and use of multiple domain names can be useful.
Since 2014, the global offerings of TLDs have been significantly expanded, from which you too can profit with your private website or as a company of all industries. If you buy a new domain at easyname, you can work with it just a few seconds after registering and address web users even more targeted. With additional domains with a regional reference , eg a .wien domain , you have the opportunity to address customers throughout Europe and add many more TLDs to your .berlin domain!